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IPTV - A Look From The Outside - Part 2

Cisco is currently pursuing IPTV solutions via enterprise networks for streaming live closed circuit video in the business, government, and educational sectors with it's broadcasting hardware and software solutions. Cisco IPTV enables businesses and organizations to provide live instruction, communications, and seminars directly to employees, partners and students. Since the Cisco IPTV solution is based on network-efficient multicast technology, businesses and organizations can take advantage of a quality streaming solution that offers total control over bandwidth and network performance.

Microsoft is busy developing a total solution to bring IPTV to the masses via software and hardware technologies for broadcasting and viewing digital video IPTV over broadband internet connections. At this time Microsoft has already made several deals with some of the communication giants in the United States, Switzerland, and Canada to bring IPTV services to the consumer through it's Microsoft TV IPTV Edition platform. The platform allows operators to display caller ID information, instant messages, e-mail, or SMS on the TV - even notify consumers about TV schedule changes as they occur. It of course offers the broadcasters to deliver complete channel navigation, DVR hardware, video on demand, subscription, and advertising to the consumer. Leading telecommunications providers are conducting trials of Microsoft TV IPTV Edition in Europe, North America, and Asia.

The other hardware manufacturers mentioned provide the set top boxes (STB) needed for the consumer to receive IPTV entertainment and broadcast services.

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