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Europe, Place Your Bets: Digital vs. IPTV

Internet Protocol Television (IPTV) reaches two-tenths percent of the television-friendly homes in Europe. There will be an estimated 340,000 new subscribers by the end of this year, and the number is predicted to double next year.

Europe's traditional digital pay television operators are ready for the competition. With an expected audience of 94.4 million subscribers by 2008, tradition will not give way to the newcomer without a good fight. Okay. Big Deal. So What?

The "Big Deal" is that competition protects consumer wallets. The digital pay television operators enjoy customer finance and will jump through a few extra hoops to keep you happy when an alternative presents itself.

The "So What?" is that you will get more efficient television. Europe's pay TV industry will try to reduce the shockwave of euphoria customers' may experience upon the debut of IPTV by offering additional benefits.

Many “personalizing” services, such as video on demand (VOD) and digital video recording, are currently reaching consumers in the mean time.

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