Netris and Central Telegraph announces successful IPSoft iVision PC Solution deployment
August 5, 2008
New IPTV service is based on Netris's cutting edge solution
Netris, the leading provider of IPTV applications, and Central Telegraph, one of the largest carriers in Russia, today announced that they successfully completed the integration of IPSoft iVision PC Solution into QWERTY.TV, the IPTV service from Central Telegraph. On the base of IPSoft iVision PC Solution the operator has launched a new service named VIDAQ that enables to use consumers' PCs to access interactive TV services.
Netris's product turns any broadband-connected PC into a fully functional, interactive IP client. Simple and familiar interface, interactive features, secured content and low price are the main benefits of IPSoft iVision PC Solution. A subscriber can have it separately or as a complement to the use of set-top boxes (STBs) in today's networked household.
Central Telegraph is the first IPTV operator in Russia and CIS countries to deploy PC-based pay-TV service model. At the present QWERTY.TV's subscribers enjoy TV channels and EPG via PC. In the nearest future video on demand will be added to the service list. Now subscribers can use TV opportunities that before were available only for STB owners.
"Before we took several steps toward PC users and the result was positive," explained Sergey Mitin, Director of Videoservices' Division, Central Telegraph. "The difference between PC and TV becomes less distinguished. The size of the screen is getting bigger and bigger and people prefer to have only one of them in a room. Now we offer our subscribers an opportunity to connect both to pay-TV networks. Netris's platform IPSoft iVision IPTV Middleware provides convenient navigation, service ordering and subscription management for all the services".
"IPSoft iVision PC Solution offers benefits for subscribers and operators. A user pays less for service activation and an operator attracts new subscribers," notes Alexey Bugay, CEO, Netris. "Another positive feature is that consumers' PCs offer a cost-effective solution that does not require any additional hardware, deployment logistics or maintenance responsibility. We are glad that Central Telegraph was the first to start secured content delivery via PC. I'm sure that it is a breaking model that raises interest to IPTV".
At the moment Central Telegraph offers subscribers this PC client application for testing free of charge. After testing completion it is expected to cost 599 rubles/$26/?16.3 and it allows five times reducing of activation expenditures. People who spend much time near computers and families that would like to have a PC connected to pay-TV plus to a TV and STB are considered to be potential consumers.
About Central Telegraph
Central Telegraph public corporation (www.cnt.ru), is one of the biggest service providers in Russia and one of the largest independent wired telecommunication companies providing the full range of telecommunication services to individual and corporate customers in the Moscow region.
The company operates in Moscow and Moscow region which have one of the active and service demanding customer bases in Russia. For service development and delivery, Central Telegraph uses its own 2000 km optical infrastructure across Moscow and Moscow region.
Netris JSC (www.netris.tv) is a Russian leader in IP-communications software development and system integration. Netris is focusing on development of IPTV and Banking Intelligence solutions under IPSoft trade mark.
One of the key elements of Netris's solution portfolio is a carrier-class middleware for IPTV - IPSoft iVision. This efficient, reliable and flexible platform is built with the use of open standards and can be easily integrated with any VoD servers, CAS and IP STBs. Today the majority of commercially deployed IPTV solutions in Russia and CIS countries run IPSoft iVision. For more information, please visit www.netris.tv or booth 5.C17 at IBC2008.
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