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ANT Appoints David Bell to Expand Professional Services

March 10, 2004
Cambridge, 10 March 2004 - ANT Limited has appointed David Bell to manage its expanding professional services business. He will be responsible for developing and delivering a wide range of engineering and support services to the company's global OEM, silicon, telco and consumer electronics customers. ANT Limited is the partner of choice for TV-interface software, content-rendering solutions, and embedded browser technologies.

Bell and his expert team will deliver a portfolio of design and consultancy services to assist ANT's customers in deriving the maximum value from the ANT Fresco browser and ANT PurePlay media manager software ranges. Professional services offered include porting, optimisation, user interface design, custom product development and bespoke training.

"David's extensive project-management and team-leadership skills will be of great benefit to ANT in further developing our healthy services business," said Stephen Reeder, Executive Director of Sales and Marketing at ANT Limited. "We have already seen that customers using ANT's engineering expertise are able to reduce their time to market and so launch ahead of their competition. David will be adding new services and expanding the team so that we can help a greater number of customers to gain first-mover advantage."

Bringing over 20 years of engineering and management experience with him, Bell comes to ANT from Tality, an electronic design services company, where he was Operations Services Manager providing support to over 100 design engineers and project managers. Prior to that he was with Acorn Computers as Systems Development Manager, responsible for consumer product development. Previous experience includes roles with Xerox in the US, and Marconi.

Bell has an Electronics Degree from Southampton University and is a Member of the Institution of Electrical Engineers.

About ANT Limited

ANT Limited (www.antlimited.com) is a leading provider of native browsers and content-rendering solutions for TVs, set-top boxes, multimedia handhelds and other consumer electronic devices. ANT's solution includes a browser, media viewer and manager, software architecture, and user interface toolkit that enable OEMs, service providers and network operators to provide highly compelling interactive content and services to consumers. ANT's software can be integrated quickly into any platform and operating system, and has been implemented into a wide range of interactive TV and digital entertainment devices around the world. Current customers include Thomson multimedia, Pace Micro Technology, Philips Semiconductors, HUMAX and Sagem.

Trademarks

ANT, the ANT logo, Galio, Fresco and PurePlay are all trademarks or registered trademarks of ANT Limited. All other brand and product names are trademarks or registered trademarks of their respective owners.

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